Magazine

Less meat.
a benefit
for humans and animals.

HERMANN
is a clean
and tasty
alternative to meat.

The HERMANN
king oyster mushroom
comes from our
own production facility
in Ulrichsberg in Mühlviertel.

Meat
twice a week
is enough.

For me, it is always surprising how little people are aware that our meat consumption is having very significant effects. And this, although the links between meat consumption and factory farming, influences on the environment and climate as well as the health consequences are well researched. However, awareness alone is not enough. We also need a convincing alternative. This is why my son Thomas and I have developed HERMANN – a clean and delicious alternative.


The facts.

According to a current study by Global 2000, meat consumption has more than quadrupled within the last 60 years. It does not look as if this development will weaken again. By 2050, the meat consumption will supposedly even double, according to the FAO. Developing and threshold countries play a special role, because this is where meat consumption is increasing. Without factory farming, these quantities of meat cannot be produced – and the conditions for this are becoming worse and worse. The methods and processes, which are now standard practice, shock and contradict any form of humane farming.

Livestock farming has effects on the climate and environment.

However, it isn’t just the ethical questions which play a role here. The very specific effects on our environment display a need for action.
Around one third (!) of the world’s usable surface is used for livestock farming. Here, the resources are becoming increasingly precious due to the constantly growing population.

Around 90 percent of the world’s soya production and 30 percent of the grain harvest are fed to animals which are reared for slaughter, and only a fraction of the actual nutritional value is available again. For 1 kg of meat, we require 12 kg of soya meal. This is also particularly important in the context of the global nutritional matters, because millions of people around the world are still suffering from hunger, and yet more and more arable land is being used to cultivate feed instead of food.

An above-average quantity of CO2 is released during meat production. A fully-grown cow emits 150 to 250 litres of methane each day. 51 % of all greenhouse gases emitted worldwide are caused by livestock farming – meaning more than all traffic around the world.

And the water consumption is tremendous. Around 15,000 litres of water are required to produce one kilogram of beef. Fresh king oyster mushrooms only require 16 litres for the same amount. No food causes greater damage to the climate than animal products.

People in Austria eat an above-average amount of meat.

In terms of meat consumption, within the EU, Austria takes the inglorious third place, behind Luxembourg and Spain. In the worldwide comparison, Austria sits at 15th place. And too great a consumption of meat does not only damage the environment but our health, too. Cardiovascular disease is a frequent consequence. Too much meat has a negative effect on our cholesterol level and red meat in particular increases our risk of cancer.

Meat is not unhealthy in principle. The ideal quantity of meat is between 300 and 450 grams per week. To reach this value, it is completely sufficient if meat is on the menu twice or three times a week. According to a Greenpeace study, however, each Austrian consumes on average around 1.25 kilograms per week, so roughly three times as much as recommended by nutritional scientists.

Rethinking means thinking ahead.

In the face of this fact, it was clear to me that it was necessary to rethink. And above all: We had to have an alternative to meat consumption. Together with my son Thomas and our team, we accepted the challenge – and developed HERMANN. Convincing in taste and with no additives. This means that everyone can have a healthy and balanced diet, without losing out on taste.

The HERMANN products are free from additives and preservatives. They are low in cholesterol and contain vital minerals such as potassium and calcium, as well as the vitamins D2 and B12, which are also contained in meat.

I am convinced that we need a product like HERMANN, especially in Austria.

If we have to eat meat, it should be good quality meat.

Of course, it is neither realistic or meaningful to do without meat completely. Even I’m not a vegetarian. However: Meat twice a week, that’s enough.
In my view, a conscious way of handling meat is even more important than reducing our meat consumption. The meat should be as local as possible and ideally also come from organic livestock farming.
This will reduce meat consumption completely by itself. And with a delicious alternative like HERMANN, it then becomes easier to do without meat every now and again.

Hermann Neuburger knows: Twice a week is enough! At least, when it comes to meat. But on all other days, he doesn’t want to go without the taste. This is how he realised his vision of as pure and natural products as possible, and developed HERMANN with his son. A portion of gyros with tzatziki makes him especially happy.